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This web page had the following in the web page, "Wednesday, April 4 - Early Public Shopping." We saw that the web page stated " 6p-8p 5 admission at the door no passes." It also said " Thursday, April 5 - Public Shopping. 9a-7p 4 admission at the door. 10a-5p 2 admission at the door. 430p-6p Early 50 off sale - 2 admission at the door no passes accepted. Sunday, April 8 - 50 off sale. Tags without a star are 50 off. CHILDREN ARE ABLE TO ATTEND ALL DATESTIMES. JBF prefers Cash, and also accepts Visa, MC and Debit." The header had kids consignment denver as the highest ranking optimized keyword. It is followed by consignment denver, Just Between Friends, and Consignment Sale denver which isn't as ranked as highly as kids consignment denver. The next words denver.jbfsale.com uses is consignment. maternity clothing was included and could not be understood by search engines.