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This web page had the following in the web page, "SAVE THE DATE SEPT 18th-20th! Check Out the Sale Schedule! Dont forget to sign up on our mailing list." We saw that the web page stated " To get email reminders and coupons for the next sale! Just Between Friends is North Americas Leading Childrens and Maternity Consignment Event and we are very excited to bring it to the Ann Arbor area." It also said " Join us for two HUGE childrens consignment events each year. You will find everything you need or dont need for your kids and much more! Why SHOP and SELL with JBF? Like our facebook page." The header had Just Between Friends as the highest ranking optimized keyword. It is followed by Childrens, Infant, and Teens which isn't as ranked as highly as Just Between Friends. The next words annarbor.jbfsale.com uses is Maternity Consignment Sales Event. consignment was included and could not be understood by search engines.